CEO For Change

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CEO for Change from Krystal Persaud on Vimeo.

CEO For Change


I was inspired to create “CEO for Change” after writing a letter to food giant Kellogg inquiring about its cookie packaging. A representative responded that Kellogg is aware it’s materials are “100% wasteful; both pre- and post- consumer”. Kellogg is aware its packaging is destined for landfills, but stated no intentions of changing.

This project is still in the works. I am not sure what physical or virtual form it will manifest itself in yet… but it will act as a bridge of communication for young designers like myself and CEOs of major consumer products corporations.

This project is my platform to share some ideas I have on how industrial design can act as a catalyst to create innovative and green consumer products.

Check out the CEO For Change website at: