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We learned how not to do a lot of things, such as national advertising and circulation on a national scale" (1992e). The passage of more than a decade has not lessened Gwaltney's fondness for the venture. He continues to weigh a Books & Arts revival, vowing a greater sophistication on the business side the next time around. In the meantime, the Scholarship and Publishing sections have filled the void by focusing on scholarly publishing, books, and campus research. In more recent years, Gwaltney's entrepreneurial urges and investment strategy have been targeted at The Chronicle of Philanthropy, launched in October 1988, which reached the black side of the ledger sheet several months before its fifth birthday.

Soon, it became obvious that a new publication was in the making, and the Review section metamorphosed into Books & Arts. The generous white space, dashing type, and exquisite use of photography and art that distinguished the publication later made the tabloid a finalist in the National Magazine Award graphics category. Books & Arts adopted a cover design featuring a three-column photo similar to the design The Chronicle assumed in the summer of 1992. Cover subjects were drawn from every aspect of cultural endeavor and included author Tom Wolfe (September 14, 1979), actor James Earl Jones (September 28, 1979), entertainer Bette Midler (October 12, 1979), cellist Nathaniel Rosen (November 9, 1979), jazz pianist and composer Mary Lou Williams (December 7, 1979) and, trumpeter Dizzy Gillespie (January 25, 1980), among others.

I had written that my ambition was to be a journalist. I had forgotten all about it" (Crowl, 1993). William A. , The Chronicle's first managing editor, was known as a traditional newspaperman because of earlier employment with the New York Herald Tribune. Prior to his joining The Chronicle, he was editor of the American Council on Education's weekly newsletter, Higher Education & National Affairs. Miller and Gwaltney delighted in the number of articles they could literally cram onto the front page.

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