By Fereidoon Shahidi, Cesarettin Alasalvar
Handbook of useful drinks and Human Health offers power functions and new advancements in practical drinks, nutraceuticals, and healthiness meals. as well as serving as a reference handbook, it summarizes the present country of information in key learn parts and includes novel principles for destiny learn and improvement. also, it presents an easy-to-read textual content appropriate for educating senior undergraduate and postgraduate scholars within the appropriate areas.
The e-book is split into seven significant sections: part I covers marketplace traits, worldwide laws, style demanding situations, chemistry, and overall healthiness with particular connection with melanoma chemoprevention and the prevention of postprandial metabolic tension because of intake of useful drinks. part II, through some distance the biggest a part of the booklet, has 39 chapters at the hottest fruit juices (apple juice, lemon juice, pomegranate juice, watermelon juice, etc.). part III studies on natural and vegetable juices (carrot juice, chinese language medicinal herbs and root-based drinks, tomato juice, and vegetable-containing juices).
Section IV information caffeinated drinks, together with diversified sorts of tea (green, black, oolong, and natural teas), espresso (coffee and drinks from eco-friendly espresso beans), and cocoa and chocolate. part V is on dairy and soy drinks, whereas part VI is on alcoholic drinks (wine) and water (maple water). ultimately, part VII describes fermented (kefir, koumiss, and ayran) and fortified useful drinks (applications of plant sterols and stanols in sensible drinks, drinks fortified with omega-3 fatty acids, nutritional fiber, minerals and supplements, probiotics and prebiotics in useful drinks, useful drinks in weight administration, fortified recreation beverages, and peptide-enriched practical beverages).
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Additional info for Handbook of functional beverages and human health
There is a strong positive relationship between market orientation and the NPD activities of firms [18,19]. Market-oriented NPD entails generating information on consumers’ needs and choice motives, integrating this information with the early stages of the NPD process, and developing an optimal product with attributes that maximize consumer acceptance. Information gathered for functional beverage development may include consumer perceptions of functional beverages; identifying consumer segments that are functionally driven, for example, consumers that will pay a premium for beverages with added functional benefits; understanding consumer knowledge of the health benefits associated with functional ingredients and health claims; identifying the key intrinsic (texture, mouth feel, and flavor) and extrinsic (packaging, brand, and health claim) product attributes that will influence consumer acceptance; and how consumers interpret the message (through images, colors, and icons) communicated by functional beverage packaging and the type of delivery method (shots, stick packs, and ready to drink).
This entails an analysis of consumer perceptions of all icons, colors, and images on the package and how these combined might influence the purchase decision. Good packaging can support a brand in highlighting its difference in the marketplace . In the following case study, some key activities at the early design stages of the NPD process are outlined in terms of the use of qualitative techniques to understand consumer requirements for functional beverages. 5 Consumer Insights on Functional Beverages In this first step of developing new functional beverage concepts, a total of 12 in-depth interviews and 3 focus groups were conducted to generate consumer information on functional beverages.
A significant number of 17 18 Handbook of Functional Beverages and Human Health nutraceutical beverages have been introduced in the United States over the last two to three decades and become increasingly popular. 4 billion, and the same trend is similar globally . The growth of functional beverages is quite obvious in developing nations because of increased awareness of maintaining good health, body, and mind. Another reason may be affordability and convenience. This chapter focuses on the intricate aspect of nutraceutical beverage regulation process in the United States and around the world.