Cool Maker
Cool Maker is a global girls brand under Spin Master that is all about giving girls the tools to express themselves through fashion, beauty, jewelry, and DIY activities. Cool Maker is a global brand under Spin Master. I led portfolio strategy and design, spotting emerging trends and turning them into product experiences that would resonate with girls and bring innovation to the aisle.
Charm’d Accessory Studio took the charm trend and made it accessible to girls as young as 6, giving them the tools to design, customize, and wear their own creations. It was a fun challenge to take a big trend (charms) and rethink the experience through play.
Charm’d
About Spin Master:
Founded in 1994, Spin Master is a top global toy and entertainment company known for its brands like Paw Patrol, Hatchimals, Kinetic Sand, Rubik's Cube, and more recently Melissa & Doug and a partnership with Ms. Rachel.
My Role:
Product Lead - Portfolio Strategy & Design
Product & Design Team:
Matthew Lentini, Kyra Crilly, Andy Hutchins, Amani Sabry, Katherine Pryszlak