Krystal Persaud is a designer & entrepreneur who is passionate about creating a sustainable future that’s filled with delight, not doom.

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About Krystal

Krystal Persaud is a product design executive and startup veteran with over 10 years of experience launching consumer tech products. She is passionate about using toy and game design principles to highlight important issues. As Senior Director of Product Design at littleBits, she democratized invention and coding for kids. As Founder of Grouphug and Wildgrid, she lowered the barrier to adopting climate technologies like solar. She’s appeared on ABC's Shark Tank where she won an investment from Mark Cuban. She's an adjunct instructor of interaction design at NJIT, SVA, and Parsons. She graduated from Georgia Tech with a B.S. in Industrial Design.

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Notable Achievements

  • I’m honored to be included in the Grist50 list of 2023. The Grist50 is a prestigious list of fifty climate leaders acknowledged for their contributions to the field every year.

    Read my feature in the Grist 50 here.

  • In 2020, I pitched my invention, the Window Solar Charger on Shark Tank and won a $150,000 angel investment from billionaire entrepreneur Mark Cuban.

    Watch my clip on Shark Tank here.

  • In 2020, I was a member of New Inc, an incubator and community for artists and technologies located adjacent to the New Museum in New York City.

    Amongst the cohort of 50+ members, I was selected to give a presentation at the annual Demo Day event. My talk explains how toy and game design techniques can be used to make solutions to climate change more accessible and sexy.

    Watch my Demo Day Talk here.

  • In 2022, I was interviewed on Yahoo’s “In The Know” series about my startup Grouphug Solar. We discussed how to use product design to highlight climate change and accelerate our transition off of fossil fuels.

    Watch the interview here.

  • In 2018, I was a keynote speaker at the International Design Conference in New Orleans. My talk entitled “Design for Dystopia” inspired the audience to think about how to use creativity and joy to address climate change.

    Watch “Design for Dystopia” here.

  • In 2016, I was invited to speak at the AIGA National Conference. My talk, entitled “Designing for the Next Generation of Innovators”, explained how the design team at littleBits creates educational frameworks to teach the next generation STEM/STEAM principles.

    Watch my AIGA talk here.

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"You have to be in a state of play to design. If you’re not in a state of play you can’t make anything." - Paula Scher

"You have to be in a state of play to design. If you’re not in a state of play you can’t make anything." - Paula Scher