Kinetic Sand
At Spin Master, I was the Product Lead for Portfolio Strategy and Design for the global brand Kinetic Sand. I developed a portfolio strategy that helped the Design Team create Kinetic Sand products that recruited new consumers, tapped into cultural trends like Dubai Chocolate, and bring popular IP to life. This was one of my most challenging roles to date! Dreaming up new experiences with piles of magical sand flexed my creative skills in a new way that I really enjoyed.
Kinetic
About Spin Master:
Founded in 1994, Spin Master is a top global toy and entertainment company known for its brands like Paw Patrol, Hatchimals, Kinetic Sand, Rubik's Cube, and more recently Melissa & Doug and a partnership with Ms. Rachel.
My Role:
Product Lead - Portfolio Strategy & Design
Product & Design Team:
Matthew Lentini, Kyra Crilly, Adam Colavecchia, Steph Fung, Valerie Wai